Pub. date: 2007 | Online Pub. Date: September 15, 2007 | DOI: 10.4135/9781412952606 | Print ISBN: 9781412905305 | Online ISBN: 9781412952606| Publisher:SAGE Publications, Inc.About this encyclopedia
HIV/AIDS, Media Prevention Programs and
Since HIV/AIDS was first recognized as a public health problem, a variety of approaches have been used to inform the public about HIV risk and prevention. Recognizing that the mass media are integral components of prevention programs, educators, health practitioners, media researchers, and others have recommended the use of media-based prevention efforts. In response to such recommendations, media campaigns have been developed, and local communities have often been saturated with HIV/AIDS prevention messages. Children and adolescents need HIV/AIDS prevention messages that are developed specifically for them, and media-based projects have attempted to fill this need by providing age-appropriate HIV/AIDS information. One of the first media-based HIV prevention campaigns, America Responds to AIDS, was developed under the auspices of the Centers for Disease Control and Prevention (CDC). The foundation of this campaign was a series of televised public service announcements (PSAs) that promoted healthy sexual behavior and awareness about HIV/AIDS. After ...