Pub. date: 2006 | Online Pub. Date: September 15, 2007 | DOI: 10.4135/9781412939584 | Print ISBN: 9780761930877 | Online ISBN: 9781412939584| Publisher:SAGE Publications, Inc.About this encyclopedia
Mack C. Shelley
Probably the most common method for collecting survey data is the questionnaire, which can be administered in a number of ways. Questionnaires can be sent through the mail, filled out on the Web, attached to an e-mail and returned via e-mail to its sender, filled out by an interviewer who is present in person with the respondent, completed on laptop computers just about anywhere on the planet, delivered over the telephone with data possibly entered instantly by the interviewer using computer-assisted telephone interviewing (CATI) software, and dropped off on the seats of an audience attending a class or some other public event. Interactive voice response can be solicited to prerecorded telephone messages. Whether the survey is self-administered or administered by a trained interviewer makes a big difference in response rate and cost. Responses can be handwritten, entered directly on a computer file or Web page, entered on a telephone keypad, ...