Pub. date: 2009 | Online Pub. Date: December 16, 2008 | DOI: 10.4135/9781412963992 | Print ISBN: 9781412906784 | Online ISBN: 9781412963992| Publisher:SAGE Publications, Inc.About this encyclopedia
A. J. Angulo
Channel One is a commercial news and media service viewed by approximately one third of America's middle and high school students. The service was established in 1989 as part of entrepreneur Christopher Whittle's Whittle Communications. Since its establishment, Channel One has been sold to other media corporations, such as Primedia. Under Whittle's management, schools received the service by way of a contractual agreement. The agreement arranged for schools to receive equipment from Whittle, such as televisions, videotape recorders, and satellite dishes. Schools, in return, would commit to airing Channel One's twelve-minute news and advertising program everyday of the school year to at least 90 percent of the school's student population. Similar policies have continued since Channel One's sale to Primedia. One of the great controversies surrounding Channel One's airing in public schools has to do with the two minutes of advertising in the program. Students, teachers, parents, scholars, and public ...