Pub. date: 2009 | Online Pub. Date: December 16, 2009 | DOI: 10.4135/9781412972048 | Print ISBN: 9780761929574 | Online ISBN: 9781412972048| Publisher:SAGE Publications, Inc.About this encyclopedia
Christina M. Bertsch
Layout includes the arrangement of text and illustrations on a page, whether editorial content or advertisements. Effective layout is like a map, guiding readers through content and graphics to make stories visually clear to follow and assist readers in finding what he or she is looking for. After articles are written and edited, and necessary photographs prepared, layout is what brings all of these elements together on a page. All print publications utilize layouts in the final steps of the production process. Since the advent of movable type, designers have been challenged by the need to integrate typography and imagery into a visual product that will attract readers. Layout differs from medium to medium based on the purpose of the publication. Newspaper layout is designed to communicate visually and easily the important and current news of the day, while magazine layout, particularly on its cover, is designed to attract readers ...