Pub. date: 2009 | Online Pub. Date: December 16, 2009 | DOI: 10.4135/9781412972048 | Print ISBN: 9780761929574 | Online ISBN: 9781412972048| Publisher:SAGE Publications, Inc.About this encyclopedia
Public Broadcasting Service
The Public Broadcasting Service (PBS) is a nonprofit media enterprise serving more than 350 noncommercial television stations in the United States and its territories. It was designed in the late 1960s as an alternative to the commercial network-dominated television system that largely defined American broadcasting. As an alternative, it would provide more public affairs, cultural, and educational programming than advertiser-supported stations were offering. More specifically, its role is to oversee program acquisition, distribution, and promotion for its member television stations. PBS is also responsible for providing educational services, developing new media ventures, encouraging technology development, and seeking funds for its member stations. With an estimated reach of over 70 million people per week via broadcast and online content, PBS and its member stations are known for their educational children's programs (e.g., Sesame Street, Mister Rogers' Neighborhood, Arthur ), public affairs and news programs (e.g., The NewsHour with Jim Lehrer, Frontline, ...