Pub. date: 2009 | Online Pub. Date: December 16, 2009 | DOI: 10.4135/9781412972048 | Print ISBN: 9780761929574 | Online ISBN: 9781412972048| Publisher:SAGE Publications, Inc.About this encyclopedia
British Broadcasting Corporation
The British Broadcasting Corporation (BBC) is one of the world's most prominent and successful broadcasting organizations, and is viewed by many as the premier national public service broadcaster. It has gained a reputation for high levels of creativity across a range of programming formats. None has been more prominent than its journalistic output, whether at the local, regional, national, or international level. Throughout the twentieth century the prevailing form of broadcasting globally, with the prominent exception of the United States, was that of public service broadcasting. There is perhaps no greater testimony to the importance of the BBC and its principles and values than the fact that many countries, when they were establishing broadcasting in the early decades of the twentieth century, chose the BBC as the model to emulate (with, it has to be said, varying degrees of success). This was particularly the case with its journalistic output, where ...