Appendix C: Journalism: A Guide to Recent Literature - Section 9. Audiences

Who reads, listens to, or watches media, and especially news and public affairs? The answers to those and related questions have been changing in recent years as more media options become available. This chapter provides a glimpse at sources describing what is known and what still needs to be researched, and how we know what we know. Several important strains of media research, about which a lot has been published, are not included here, however, as they have little directly to do with journalism. These include the effects of media (and especially television) on children, the potential impact of televised or movie violence on their audiences, and the broad effects and impact of advertising and public relations efforts. Each of these topics has a substantial and growing literature. Generally, this is a very large literature that can only be hinted at here—the emphasis below being on studies at least including ...

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