Advertising

Jef I. Richards & Terry Daugherty & Kelty Logan

Advertising has had a profound influence on American journalism. An enormous portion of media in this country have been advertising-supported. The implications of this are many, including the need for journalists to appeal to broad audiences, making their publication more attractive to advertisers. Of course reliance on advertisers has created challenges regarding how the news is reported. To truly understand the impact of advertising upon journalism, it is important to define what advertising is and what it is not. Advertising is, according to Jef Richards and Catherine Curran, “a paid, mediated, form of communication from an identifiable source, designed to persuade the reader [listener, or viewer] to take some action, now or in the future.” The term mediated means that some intervening medium like television or a newspaper or the Internet conveys the message from sender to receiver, as opposed to direct “in-person” communication. The term identifiable source distinguishes action ...

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