Pub. date: 2009 | Online Pub. Date: December 16, 2009 | DOI: 10.4135/9781412972048 | Print ISBN: 9780761929574 | Online ISBN: 9781412972048 | Publisher:SAGE Publications, Inc.About this encyclopedia
Sammy R. Danna
Since the mid-1990s the term classified advertising has expanded from those relatively short messages merely appearing as print ads to more elaborate types of advertising in various periodicals, as well as on the Internet and cable television. As newspaper classifieds have notably declined, those on electronic media continue to expand. Classified advertisements have proved to be a boon for consumers and newspapers for hundreds of years. They have proved to be a useful resource across demographic and other boundaries. Today, these ads of the people are “classified” into different categories, ranging from different jobs available, apartment rentals, and even matrimonial propositions. Characteristically, the text of classified advertisements is set in uniform type size and style, usually without illustration. The three major headings are Employment, Real Estate, and Automotive, although there are many additional categories. Classified advertising is usually located in its own separate section of a publication and has its ...