Pub. date: 2008 | Online Pub. Date: April 21, 2008 | DOI: 10.4135/9781412954006 | Print ISBN: 9781412949729 | Online ISBN: 9781412954006| Publisher:SAGE Publications, Inc.About this handbook
Chapter 27: Understanding and Overcoming the Green Wall: Environmental Strategy, Leadership, and Change Management in Business
Kevin A. Fletcher
Understanding and overcoming the green wall: Environmental strategy, leadership, and change management in business The past 40 years of business and the environment in the United States has been dominated by legal and regulatory action and the end-of-the-pipe, technically based solutions to these issues. Until recently, firms that did create specific environmental functions within the organization rarely engaged these staff members on issues of strategic importance. Instead, the environmental department was placed in a position of little authority and power, existing as a bag on the side of the corporate hierarchy, where the core business functions reside. Their position and authority rarely offered the potential for lending value to the firm; more often, they were viewed as a cost center by upper management. As the response to environmental pressures and demands evolved, firms began to see the strategic potential of environmental management—leading managers to the recognition of cost avoidance through ...