Pub. date: 2009 | Online Pub. Date: May 18, 2009 | DOI: 10.4135/9781412971935 | Print ISBN: 9781412966702 | Online ISBN: 9781412971935| Publisher:SAGE Publications, Inc.About this encyclopedia
Noah W. Sobe
Founded in East Aurora, New York, in 1930, the Fisher-Price toy company has helped to shape the play of several generations of American children, as well as of children around the globe. The company's toys were intended to be bright, colorful, and durable; able to be passed down from sibling to sibling; and to possess an “intrinsic play value,” according to the creed set out by company founders Herman G. Fisher, Irving Price, and Helen Schelle. Frequently backed by child development research and styled as educational toys, notable Fisher-Price products include push- and pull-toys, “little people” playsets, as well as a range of licensed-character toys. The company was purchased by Quaker Oats in 1968. In 1993 Fisher-Price came under the control of Mattel, which now markets all its preschool products under the Fisher-Price name. The company's growth into a multinational operation and one of the world's largest toy manufacturers shows ...