Pub. date: 2009 | Online Pub. Date: May 18, 2009 | DOI: 10.4135/9781412971935 | Print ISBN: 9781412966702 | Online ISBN: 9781412971935| Publisher:SAGE Publications, Inc.About this encyclopedia
JAKKS Pacific Toys
Founded in 1995, the toy company JAKKS Pacific has acquired some of the best-known toy licenses in the United States, including Cabbage Patch Kids, Neopets, and the Care Bears. JAKKS was the third toy company started by Queens native Jack Friedman, who had gotten his start in sales 30 years earlier at the Norman J. Lewis Associates toy company (NJL). In 1970, he left NJL to form his own company, reversing the initials of his former employer to LJN. The new company capitalized on the increasing commercialism of television and movies by acquiring the toy licenses for various media, from Magnum P.I. and the Thundercats to E.T. and Gremlins. As the company became more successful, ...