Pub. date: 2009 | Online Pub. Date: May 18, 2009 | DOI: 10.4135/9781412971935 | Print ISBN: 9781412966702 | Online ISBN: 9781412971935| Publisher:SAGE Publications, Inc.About this encyclopedia
Kenner was a U.S. toy company from the 1940s into the 1990s. Major products include Play-Doh, the Easy-Bake Oven, Nerf, and G.I. Joe. Hasbro absorbed Kenner in 2000. In 1947 Albert, Phillip, and Joseph L. Steiner of Cincinnati, Ohio, established Kenner Products, a toy company, named after Kenner Street, where their offices were located. Kenner was a pioneer in national television advertising, beginning in 1958 with the sponsorship of the popular children's show Captain Kangaroo . Kenner introduced the Kenner Gooney Bird as a corporate mascot in the early 1960s. The bird was integrated into the company logo “It's Kenner! It's fun!” and in puppet and animated television advertisements, including one commercial produced by Jim Henson, better known as the creator of the Muppets. Kenner phased out the bird by 1974. Kenner opened a year-round New York showroom in 1963. In 1967 the brothers sold to General Mills. Kenner's first ...