Pub. date: 2009 | Online Pub. Date: May 18, 2009 | DOI: 10.4135/9781412971935 | Print ISBN: 9781412966702 | Online ISBN: 9781412971935| Publisher:SAGE Publications, Inc.About this encyclopedia
Toybiz was a manufacturer of action figures and other toys, principally associated with superhero and media tie-in figures. After a shaky start making superhero action figures licensed from DC Comics (publishers of Superman, Batman, The Flash , etc.), Toybiz got the license for Marvel Comics action figures and released a 1990 line of Marvel Super Heroes: Captain America, Doctor Doom, Spider-Man, the Hulk, the Silver Surfer, ...