Pub. date: 2009 | Online Pub. Date: June 02, 2009 | DOI: 10.4135/9781412971928 | Print ISBN: 9781412950855 | Online ISBN: 9781412971928| Publisher:SAGE Publications, Inc.About this encyclopedia
Christine Eith & Kenneth A. Lachlan
Media messages have the ability to influence the attitudes, self-concepts, and values of a young person. One area that has remained relatively absent from the public discourse on diversity in the media is that of race and video games. There are a number of important issues that make this conversation important to parents, children, and the society at large. First, it is important to understand the influence that video games have on the gamer; further, given this influence on the gamer, it is important to understand the nature of the messages being sent by video games; and finally, it is important to understand how race is represented in these messages. The media is a source of information, education, and entertainment for many Americans and is often cited as a pulse of American values. Mediated information extends far beyond television, encompassing newer, more controversial forms of interactive media. Among these interactive ...