Value Priorities

Meg J. Rohan

Value priorities are principles that provide people with a way of knowing what they must do and what type of person they must be so that they can live the best way possible, taking into account their environment and personal attributes. Value priorities therefore provide people with a way of knowing what is important and less important to being happy and getting along in their worlds. Because what these principles mean in people's lives develops as a result of experience, they operate like analogies (in an analogy, one thing is compared to another). When people encounter new situations, new people, or new objects, they can use their value principles to see similarity and therefore respond according to those principles. People often are not aware that these principles are operating, but even when they are unaware, these principles provide the basis for judging and responding in everyday life. For example, if ...

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