Anthropology and Business

Marietta L. Baba

Business and industry are fundamental ways of organizing economic activity to meet basic human needs in modern market societies. Business means the buying and selling of goods and services in the marketplace (also known as commerce or trade), while industry refers to the organized production of goods and services on a large scale. When we use these terms in the anthropological context (for example, business or industrial anthropology), we may refer to one or more of the three major domains of anthropological research and practice in the private sector. These include anthropology related to the process of producing goods and services and to the corporate organizations in which production takes place ethnographically informed design of new products, services, and systems for consumers and businesses anthropology related to the behavior of consumers and the marketplace. The term business anthropology came into usage in the 1980s, when anthropologists became full-time, nonacademic industrial ...

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