Health Belief Model
What does it take for people to act to protect themselves from illness? This is the fundamental question posed by the framers of the health belief model (HBM), and which has continued to be addressed by researchers over the past five decades in the disciplines of public health, health psychology, and health education. Background. The HBM was originally developed by Godfrey Hochbaum and other research psychologists in the U.S. Public Health Service in the early 1950s as they sought to apply the theories and methods of behavioral science to understanding and predicting health behavior. The original work in this area grew out of an attempt to understand the limited utilization of public health programs for disease prevention and screening (including tuberculosis screening). Hochbaum and his associates, including Irwin Rosenstock, were trained as social psychologists. They drew influences from contemporary learning theory and cognitive theory, particularly the work of Kurt The ...