Pub. date: 2008 | Online Pub. Date: June 25, 2008 | DOI: 10.4135/9781412963978 | Print ISBN: 9781412909280 | Online ISBN: 9781412963978| Publisher:SAGE Publications, Inc.About this encyclopedia
Yong S. Park & Bryan S. K. Kim
Anthropologist Edward T. Hall introduced the construct of low-context communication to describe the degree to which people rely on contextual factors rather than the explicit and transmitted part of the message to derive meaning in communication. In low-context (LC) communication, people attend to the explicit, communicated speech to gather information. LC communicators place less emphasis on the context that surrounds the communication event than on the communication itself. LC communication may be adaptive when transactions occur in dynamic contexts that are rapidly changing. LC communication involves messages that tend to be direct, precise, and ...