Frame Theory

Robin Dexter & Suzanne Perry & William Berube

Frame theory is an accepted principle used to describe how the brain organizes experiences and new information. Frame theory presents a frame as the basic element used to organize experiences; it is a skeletal structure designed to give shape or support. A frame allows its user to locate, perceive, identify, and label a seemingly infinite number of concrete occurrences defined in its terms. The user is most likely to be unaware of the frame as an organizational tool used by the brain to organize information. Erving Goffman has written extensively about the use of frame analysis to understand and communicate how the brain decides what is real and what is not, based on everyday events. Gregory Bateson introduced the term frame in 1955 as a word to represent the bracketing of information stored by the brain for retrieval in the future—a special set of boundary markers or brackets, like The ...

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