Pub. date: 2008 | Online Pub. Date: November 27, 2007 | DOI: 10.4135/9781412953948 | Print ISBN: 9781412928168 | Online ISBN: 9781412953948| Publisher:SAGE Publications, Inc.About this encyclopedia
Measures of Association
Mark Gerard Haug
Measures of association encompass methods designed to identify relationships between two or more variables and statistics used to measure the relationship when it exists. Although the terms correlation and association are often used interchangeably, correlation in a stricter sense refers to linear correlation and association refers to any relationship between variables, including the relationship between two categorical variables. Choosing the correct method to measure association involves a determination of the data characteristics for each variable. Data may be measured on an interval/ratio scale, an ordinal/rank scale, or a nominal/categorical scale. These three characteristics can be thought of as continuous, integer, and qualitative categories. A typical example for measuring the association between two variables measured on an interval/ratio scale is the analysis of relationship between a person's height and weight. Each of these two characteristic variables is measured on a continuous scale. The appropriate measure of association for this situation is ...