Pub. date: 2008 | Online Pub. Date: April 21, 2008 | DOI: 10.4135/9781412963855 | Print ISBN: 9781412941860 | Online ISBN: 9781412963855| Publisher:SAGE Publications, Inc.About this encyclopedia
National Center for Health Marketing (NCHM)
The National Center for Health Marketing (NCHM) was formed in 2004 to promote the health goals of the Centers for Disease Control and Prevention (CDC). To achieve that objective, the NCHM employs innovative, high-impact, and science-based marketing programs that focus on educating the American public on issues that impact their health. NCHM also partners with agencies and organizations within CDC and with other relevant agencies to further the influence of its marketing efforts. Health marketing combines practices from many disciplines, including traditional marketing, which creates and communicates information, and that uses the four fundamental elements of product (items or services provided), price (costs associated with the product), place (where ...