PrintShare
Text size Increase font sizeDecrease font size
The SAGE Handbook of Gender and Communication

iconHandbook

The SAGE Handbook of Gender and Communication

Bonnie J. Dow & Julia T. Wood

Pub. date: 2006 | Online Pub. Date: June 22, 2009 | DOI:http://dx.doi.org/10.4135/9781412976053 | Print ISBN: 9781412904230 | Online ISBN: 9781412976053 | Publisher:SAGE Publications, Inc.

About this handbook
PrintShare
Text size Increase font sizeDecrease font size
Text size

Chapter 15: Feminism and/in Mass Media

Angharad Valdivia & Sarah Projansky

Feminism and/in mass media Feminist media scholarship is a rich and diverse body of work that has been discussed and organized in a variety of ways by previous scholars (e.g., Baehr & Gray, 1996; Carter & Steiner, 2004; Farrell, 1995; Florence & Reynolds, 1995; Gallagher, 1981, 2001, 2003; Johnson, 1995; Rakow & Wackwitz, 2004; Ross & Byerly, 2004; Tuchman, Daniels, & Benét, 1978; Valdivia, 1995; Van Zoonen, 1994); indeed, Van Zoonen (1994) characterizes this scholarship as having “enormous heterogeneity” (p. 2). Our perspective in this chapter reflects the following three assumptions. First, as with all types of feminist studies, feminist media scholarship draws upon a broad range of diverse and sometimes contradicting methodological and theoretical paradigms, from the liberal feminist goals that characterize early positivist/quantitative studies of female representation on television to the more recently developed highly interpretive approaches exemplified by the psychoanalytic focus of feminist film studies and the ...

Users without subscription are not able to see the full content on this title. Please, subscribe or login to access all content on this website.