Chapter 3: Understanding and Managing Crises in an “Online World”
Sarah Kovoor-Misra & Manavendra Misra
Understanding and managing crises in an “online world” Given the pervasive use of online technology in conducting business today, it is important to understand the threats inherent in the online environment. The academic literature on crisis management has not sufficiently studied online forms of crises and their implications for crisis management. This paper discusses why the online environment creates vulnerabilities for organizations, the various forms of crises that may threaten organizations, strategies for crisis management, and implications for future research. After the Bhopal and Challenger disasters in the 1980s, we have seen increased interest in the academic literature on the subject of crisis management. Crises are events, situations, or trends that can threaten the survival or goals of an organization (Nystrom & Starbuck, 1984). Researchers have provided key insights into the causes of crises and their manifestations, and have prescribed strategies for crisis management (Pearson & Mitroff, 1993). The last ...