Chapter 18: The Conduct of Strategy Research
Haridimos Tsoukas & Christian Knudsen
The conduct of strategy research More than in any other field in management studies, the study of corporate strategy is the study of reason in action. What course of action a firm chooses to follow over time, with what effects; how such choices are made and put into action; and how continuity and novelty are interwoven in corporate behaviour, are some of the most important questions studied in strategic management (SM). As Mintzberg et al. (1998: 299) have aptly remarked, what distinguishes strategic management (SM) from other fields in management is ‘its very focus on strategic choice: how to find it and where to find it, or else how to create it when it can't be found, and then how to exploit it’ (emphasis added). Focussing on strategic choice raises all sorts of interesting questions: What is choice and how is it explained best? To what extent can it be ...