Chapter 18: Will Point of Care Come of Age by 2010?

Will point of care come of age by 2010? In 2010, the point of care (POC) testing market is expected to achieve $6 billion in worldwide sales, or approximately twice its 2003 sales levels. Recent industry reports describe developments and projected growth in a bullish light and suggest that by 2010, POC products will be well on the way to becoming standard tools for primary healthcare. However, the POC industry faces several challenges that may retard its growth rate. Although the industry is technology savvy and the Food and Drug Administration (FDA) and third-party payers increasingly favor POC testing, the industry needs greater financial support and stronger sales and marketing initiatives in order to realize its projected $6 billion market potential by 2010. Two high-value, over-the-counter (OTC) segments (pregnancy testing and home glucose monitoring) account for 43% of the global POC market. Sales in South America, Southeast Asia, and Europe ...

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