Diffusion

Connie Ledoux Book

News diffusion is the process by which information about people, events, and trends flows through society. The systematic study of news diffusion began in 1945 when Delbert Miller investigated news flow about President Franklin Roosevelt's death. His findings were published in a brief article in the American Sociological Review , launching the theoretical study of news diffusion. Miller found that after initial exposure to the information via the radio, word of mouth was the primary means in which the information spread; thus, the majority of people found out about Roosevelt's death via personal contact. Over the last 65 years, the study of news diffusion has enjoyed periodic enthusiasm in the research community, typically during periods marked by significant news stories. For example, a 2003 study found that 97 percent of Americans knew about the destruction of the World Trade Center on September 11, 2001, within three hours of the attack. ...

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