Internet Impact on Media

Seema Shrikhande

The Internet has had a tremendous impact on the traditional news media, especially in bringing about convergence (a blending of media forms). Virtually all news media have a web presence. Some of the key factors influencing online news media are personalization and interactivity, the reduced importance of geography, and the rise of the 24-hour news cycle, which puts pressure on all media outlets to cover breaking news. Personalization allows users to select content that meets their interests and shifts the balance of power away from editors and reporters. Web users also have the opportunity to customize delivery of content of interest in the form of news feeds and e-mail newsletters and alerts. Interactive features such as discussion boards allow audiences an opportunity to be part of the conversation and sometimes even shape the content of news sites. In a sense, the Internet has made news media more democratic. But there ...

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