Milwaukee

Christopher H. Sterling

Wisconsin's largest city (more than 600,000 people in the early 2000s) and the country's 33rd-ranked market by the early 2000s, has long been dominated by one media company, which includes holdings in print, radio, and television. But neither the city nor company started out that way. Milwaukee's first newspaper appeared with the 1837 birth of the weekly Sentinel , published by Solomon Juneau, a one-time fur-trader, successful businessman, and later mayor. It became a daily in the mid-1840s, about the time the city of Milwaukee was formally incorporated. The city expanded rapidly, drawing many European immigrants to its nascent manufacturing and brewing industries. It soon had a heavily German population and an active political scene. When Lucius Nieman, who had become managing editor of the Sentinel , decided he wanted a paper of his own, he purchased the three-week-old Daily Journal in 1882. He faced competition from four other The ...

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