Pub. date: 2009 | Online Pub. Date: December 16, 2009 | DOI: 10.4135/9781412972048 | Print ISBN: 9780761929574 | Online ISBN: 9781412972048| Publisher:SAGE Publications, Inc.About this encyclopedia
Elio Leturia & Kevin G. Barnhurst
Newspaper design, as a specialized area of practice, is a relatively recent addition to the journalism industry. Until the 1960s, the organization of printed elements on newspaper pages depended largely on two main journalistic customs: the first being the standing or repeating elements such as the nameplate and the second being the editor's daily hierarchical decisions for newspaper elements that change according to the day's news stories. Since the nineteenth century, newspapers have divided their available space into editorial content and advertising. These two have become separate production areas, with distinct groups working independently. Newspaper design focuses on the editorial side and is often called editorial design . Editorial design controls a newspaper's visual presentation. Publishers from time to time mount a redesign project either to plan a complete makeover (an unusual occurrence) or to update existing design gradually. A cadre of independent redesign consultants focuses on the newspaper industry, ...