Pub. date: 2009 | Online Pub. Date: December 16, 2009 | DOI: 10.4135/9781412972048 | Print ISBN: 9780761929574 | Online ISBN: 9781412972048| Publisher:SAGE Publications, Inc.About this encyclopedia
Heather E. Gilbert
A publisher prints and disseminates literature or information in books, periodicals, and newspapers. With the advent of the Internet, publishing expanded online as the early twenty-first century introduced e-books and online newspapers. The publisher represents the owner and sometimes is the owner. He or she controls all stages of producing a newspaper or magazine from development to distribution including acquisition, graphic design, copyediting, production, selling advertising, marketing, and circulation. Virtually every aspect of any publication is the responsibility of the publisher who has final say on important business (and sometimes editorial) decisions. In the early years of newspaper publishing, one person often filled the roles of publisher, editor, and reporter. The separate role of a publisher as the controller of the business began to emerge in large cities during the late eighteenth century, but became important only in the nineteenth century as a handful of individuals became well known as ...