Trade Magazines

Matt Carlson

Trade magazines are a genre of periodicals intended for specific professional communities. Also known as the trade press, trade magazines differ from general audience publications through their limited focus on a single profession or trade and their use of jargon and concepts familiar to the targeted field. Trade magazines play a crucial role in creating common bonds of community for business and industrial sector professionals who are spread throughout the larger society. These periodicals serve many functions for their communities: they act as primary disseminators of industry-specific news and advances within the field and offer a forum for addressing concerns and challenges, a place to share ideas and suggestions, and a site for targeted advertising and employment listings. Trade magazines closely resemble general interest magazines with reporter-created articles and, most often, advertising for products and services applicable to the specific business or industry. For some professions, the trade press may ...

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