Chinese Television

Yunjuan Luo

After the Chinese Communist Party (CCP) came into power in 1949, China built its media system on the Soviet Union's model. Instead of being a “watchdog” of the government, news media served as a “mouthpiece” or “transmission belt” of the party to propagate socialist ideals and execute government policies. “Party Principle” ( Dangxing Yuanze ) was regarded as the supreme guideline in running the media. Only positive news about the society and the government that benefits the party's administration was allowed to be covered in the media. Since the end of the 1970s, Deng Xiaoping's reform and opening-door policy has led to dramatic sociopolitical changes in China. The loosening of direct party control and rapid development of a market economy within a socialist political context stimulated Chinese media to undertake a dramatic transformation. They are no longer regarded as pure political-ideological propaganda tools, but have more freedom and autonomy to ...

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