Advocacy Groups

Philip M. Napoli

Advocacy groups are an important part of journalism. They represent a wide range of stakeholders, many of which have a vested interest in journalistic performance and therefore often monitor news outlets very closely. Advocacy groups often will seek to influence the substance of news content either directly or indirectly via a wide range of means, including direct pressure or protests aimed at news outlets, or via pressure placed on news outlets' advertisers, or even via efforts to affect the regulations and policies that impact the news media. In these ways, advocacy groups represent an important, and potentially influential, collection of organizations that closely monitor the journalistic field. The term advocacy group can be applied to any collective with shared social or political objectives that actively seeks to influence relevant institutions in order to achieve those objectives. When assessing advocacy groups' relationship to journalism, news media can serve best as News ...

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