Consultants, News

James L. Hoyt

Local television stations develop their news staffs and their newscast formats based on a wide variety of considerations. These typically include the resources available, the size and experience of the staff, the overall image the station tries to project in the market, and the journalistic practices advocated by station management and the news director. Many of these decisions are based on the station's own knowledge and experience, but the use of outside consultants to make some of these decisions has proven to be a challenging, and often controversial, practice in local television. By at least the late 1930s, radio station managers considered local news programming essential to maintaining their license. This philosophy was certainly true for radio in the years prior to the emergence of television and for television during the 1950s and 1960s. During this time managers and owners saw local news as an obligation under the Communications Act ...

Users without subscription are not able to see the full content on this title. Please, subscribe or login to access all content on this website.