Job Advertisements

Richard T. Cober

Job advertisements are mechanisms used by organizations to communicate employment need. Globally, job advertisements are commonly used by all types of organizations and represent the most prominent form of early contact job seekers have with employers. On any given day, newspapers, magazines, and Web sites feature ads extolling the virtues of employment in millions of jobs. Across different channels of communication, job advertisements can take many forms, from colorful full-page ads in a business magazine to the more traditional classified entries found in newspapers. The impact of job advertisements depends on the framing and quality of their content, and their impact is often debated in the research literature and among practitioners. Specifically, employers typically find that job ads yield relatively fewer quality applicants than other recruitment sources, but the value of such ads extends beyond the context of employment communication. Because of this extended value, a discussion of job advertisements ...

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