Pub. date: 2009 | Online Pub. Date: May 18, 2009 | DOI: 10.4135/9781412971935 | Print ISBN: 9781412966702 | Online ISBN: 9781412971935| Publisher:SAGE Publications, Inc.About this encyclopedia
Hasbro is an American toy and game company, the second-largest such company in the world (after Mattel). Hasbro and its subsidiaries are responsible for some of the best-known American toys and games. The company was founded in 1923 by Henry and Helal Hassenfeld (the Has bros). Originally a textile company that also sold school supplies, in the 1940s it began offering toys to its school supply customers. In 1952, its first major hit, its first iconic product, came about when the company purchased Mr. Potato Head from independent inventor George Lerner. Mr. Potato Head was, and remains, an enormous success, one of the most recognizable toys despite ...