Pub. date: 2009 | Online Pub. Date: May 18, 2009 | DOI: 10.4135/9781412971935 | Print ISBN: 9781412966702 | Online ISBN: 9781412971935| Publisher:SAGE Publications, Inc.About this encyclopedia
American toy company LJN operated from 1970 to 1994, when it was folded into parent company Acclaim Entertainment. (The brand was revived in name only in 2000 to publish the Dreamcast video game Spirit of Speed 1937.) Toy executive Jack Friedman left Norman J. Lewis Associates in 1970 to form his own company: LJN are the initials of his former employer, reversed. Though it made its own original toys as well, LJN was best-known as the manufacturer of tie-in toys. They held the license to toys based on the movie E.T ., for instance, and the Thundercats cartoon—as well as Dune, ...