Pub. date: 2009 | Online Pub. Date: May 18, 2009 | DOI: 10.4135/9781412971935 | Print ISBN: 9781412966702 | Online ISBN: 9781412971935| Publisher:SAGE Publications, Inc.About this encyclopedia
McFarlane Toys (formerly Todd Toys) is the fifth largest action figure manufacturer in the United States. The company is not only commercially successful, but has also had a significant stylistic impact on other manufacturers of action figures, raising the bar for the entire industry in terms of sculpting and painting detail. McFarlane Toys also gained a reputation for including props or comic books in their releases. The company was founded in 1994 by Canadian comic book illustrator, writer, and entrepreneur Todd McFarlane. McFarlane had gained a reputation as a comic book artist in the 1990s, after giving the character Spiderman a complete makeover while working for Marvel Comics. McFarlane Toys was originally founded to produce models for McFarlane's vastly successful independent comic book series Spawn , which revolves ...