Crisis Communication

Sonya Forte Duhé

From natural disasters such as Hurricane Katrina to human-made tragedies such as 9/11, these sudden events are all considered crises. A crisis can be just about anything that will disrupt an organization, industry, or company. A crisis can also disrupt an organization's reputation, products, and services. Broadly defined, a crisis is an unstable, disruptive situation. Frequent types of crises may include everything from fires to fatalities to mergers and murders to layoffs and lawsuits. Whether frequent or rare, a crisis is a major occurrence. Most crises involve some element of science or technology, whether this means following the path of a storm or identifying how a technology has gone wrong. Crisis communication is what is communicated before a situation occurs, when a situation erupts, and after the situation is stabilized. During crises of any magnitude, effective communication is key. Furthermore, it is important to understand who should communicate when What ...

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