Chapter 9: The Common Ingroup Identity Model for Reducing Intergroup Bias: Progress and Challenges
Samuel L. Gaertner & John F. Dovidio & Jason A. Nier & Brenda S. Banker & Christine M. Ward & Melissa Houlette & Stephenie Loux
The common ingroup identity model for reducing intergroup bias: Progress and challenges Henri Tajfel's (1969) and John Turner's (1975; Tajfel and Turner, 1979) ideas about social identity and the cognitive and motivational processes associated with categorizing people into groups defined as ‘Us’ and ‘Them’ provide important insights not only into the origins of intergroup bias but also into potential remedies. The Common Ingroup Identity Model (Gaertner et al., 1993), which builds upon these ideas, proposes that intergroup bias and conflict can be reduced by factors that transform participants’ representations of memberships from two groups to one, more inclusive group. From this perspective, intergroup cooperation toward the achievement of superordinate goals among Sherif and Sherif's (1969) groups of summer campers reduced bias and conflict because intergroup cooperation transformed their perceptions of themselves from ‘Us’ and ‘Them’ to a more inclusive ‘We’. Indeed, upon the successful completion of one of these joint ...