Pub. date: 2007 | Online Pub. Date: October 03, 2007 | DOI: 10.4135/9781412956253 | Print ISBN: 9781412916707 | Online ISBN: 9781412956253| Publisher:SAGE Publications, Inc.About this encyclopedia
Michelle R. Hebl & Juan M. Madera
Ethnocentrism is the tendency to view the world through the lens of one's own culture. That is, individuals tend to judge others' behaviors, customs, beliefs, and attitudes by their own cultural standards. The phenomenon of ethnocentrism is believed to occur largely because individuals have the greatest awareness and information about their own culture, which erroneously leads them to believe that the norms, standards, and values within their own culture are universally adopted. Ethnocentrism is a general phenomenon that occurs for individuals across most cultures and societies, although the extent to which it occurs may vary. In 1906, William Graham Sumner, a professor of political and social ...