Summary
Contents
Subject index
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
Adding to the Witches' Brew
Adding to the Witches' Brew
Questions to Ponder
- Why is synergism in attitude components important?
- Are there only two dimensions in attitude structure?
- How many attitude functions are there?
- Do attitudes persist over time?
- Do our theories work for understanding an attitude change on topics of social importance?
Preview
This chapter completes our broomstick tour over research on attitudes by highlighting some basic issues that cut across the topics described in each prior chapter. There are fascinating questions that have yet to be addressed in research on attitudes. We begin to outline some of these questions by revisiting the three witches: attitude content, structure, and function. For each one, we describe some basic mysteries that remain unsolved. After highlighting these mysteries, we describe ways in which attitudes research ...
- Loading...