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The Psychology of Attitudes and Attitude Change

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The Psychology of Attitudes and Attitude Change

Gregory R. Maio & Geoffrey Haddock

Pub. date: 2010 | Online Pub. Date: May 31, 2012 | DOI:http://dx.doi.org/10.4135/9781446214299 | Print ISBN: 9781412929752 | Online ISBN: 9781446214299 | Publisher:SAGE Publications Ltd

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Chapter 4: How Do Attitudes Influence Behavior?

How do attitudes influence behavior? How do attitudes predict deliberative behavior? How do attitudes predict spontaneous behavior? What are habits and how do they influence behavior? Do we need attitudes if we have habits? In the previous chapter, we explored the issue of when attitudes predict behavior. In addition to addressing when attitudes predict behavior, social psychologists have developed a number of models to explain how attitudes predict behavior. In this chapter, we introduce what we perceive to be the most prominent models of attitude-behavior relations: Fishbein and Azjen's (1975) Theory of Reasoned Action (as well as its extension, the Theory of Planned Behavior), Fazio's (1990) MODE Model, and Eagly and Chaiken's (1993, 1998) Composite Model. For each model, we will describe the basic tenets of the model and highlight research that has tested it. A lot of this research has focused on trying to predict diverse behaviors that As ...

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